Dutch national tv campaign: "Boys and Girls are equal but not the same. Do you let your boy be enough boy?"
In the Netherlands, a new campaign organized by an initiative from the communications and media industry that has been involved in developing awareness campaigns for 40 years and is called SIRE, focuses on the fact that although boys and girls are equal, they are not the same. SIRE is not a governmental organization (as I thought before), but is recognized as the national organization focused on societal issues and has a lot of impact as it broadcast on the national tv channels. The title of the campaign is: "Do you let your boy be enough boy?"